Using Your CRM to Develop Remarketing Campaigns

Using Your CRM to Develop Remarketing Campaigns

(written by guest author Kruiz Cathersides)   It has never been harder to have an impact as a lender on potential customers. People are being bombarded with Facebook advertisements, emails, calls, and mailers. It’s relentless and continues to get worse every day....

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Don’t Blind Yourself When Choosing New Software

Don’t Blind Yourself When Choosing New Software

Adoption is Essential!   Whatever software your company is using – whether it’s a database, a word processor, an image editing program, or a CRM – it’s essential to adopt it. What that means is you and your employees are using it often, and are using it...

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What Are Mortgage Rates?

What Are Mortgage Rates?

You’ve probably heard the term “mortgage rates” before. News articles and advertisements love to talk about rates, rates, rates! But what exactly are they, and what do they mean for the average homebuyer? Before we talk about mortgage rates, let’s talk about what a...

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