How the Coronavirus is Affecting the Mortgage Market

How the Coronavirus is Affecting the Mortgage Market

You’ve probably heard plenty of news about the coronavirus already, whether it’s about schools and businesses closing, people stocking up on food and supplies, or the stock markets tanking. It’s likely you’re reading this from home. But what you might not have heard...

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Why You Should Price Your House Right The First Time

Why You Should Price Your House Right The First Time

When it comes time to sell your house, you’ll obviously want to squeeze as much money as you can out of it. You made a huge investment and want it to pay off, especially if you plan on buying a larger house. You might be tempted to price it higher than what it’s...

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Using Your CRM to Develop Remarketing Campaigns

Using Your CRM to Develop Remarketing Campaigns

(written by guest author Kruiz Cathersides)   It has never been harder to have an impact as a lender on potential customers. People are being bombarded with Facebook advertisements, emails, calls, and mailers. It’s relentless and continues to get worse every day....

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Don’t Blind Yourself When Choosing New Software

Don’t Blind Yourself When Choosing New Software

Adoption is Essential!   Whatever software your company is using – whether it’s a database, a word processor, an image editing program, or a CRM – it’s essential to adopt it. What that means is you and your employees are using it often, and are using it...

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What Are Mortgage Rates?

What Are Mortgage Rates?

You’ve probably heard the term “mortgage rates” before. News articles and advertisements love to talk about rates, rates, rates! But what exactly are they, and what do they mean for the average homebuyer? Before we talk about mortgage rates, let’s talk about what a...

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Reaching Out To Repeat Homebuyers

Reaching Out To Repeat Homebuyers

Repeat buyers account for over half of all home purchases. They’re usually upsizing after having kids, downsizing after the kids have left the nest, or moving to a more preferred area. Either way, they’ve been through the homebuying and moving process before and don’t...

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Data Security and SOC 2 Certification

Data Security and SOC 2 Certification

Security is more important than ever in a digital age. With all the news headlines of data breaches and privacy controversies, there’s no wonder that people are concerned about the safety of their personal data.   Your CRM vendor handles not only your data, but...

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The Importance of Video

The Importance of Video

People are watching videos more than ever before. Whether it’s for communication, entertainment, education, or marketing, video is used for all sorts of purposes. It will only become more prevalent as time passes. Video, and especially mobile video, is essential for...

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Renting vs. Buying

Renting vs. Buying

The step from renting to buying is a huge decision that takes a lot of time to decide. You and your family could happily live in a house for as long as you want, or you could be stuck in a place you don’t like and might have trouble selling. While owning a house might...

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“Send the Right Message, to the Right Person, at the Right Time.”