We are focusing on new ways to grow your mortgage business to the next level. Lever 1 is Grow Funded Loan Volume. This as a critical top line revenue metric is obvious, but there are several drivers that will affect how well your organization will meet your loan volume goals.
Find Qualified Prospects
With the Refi boom, prospects have been in a gold rush to secure low interest rates. But you should implement systems that provide you with well qualified prospects. Especially retaining clients you have provided loans to previously. 80% of borrowers choice a different Loan Originator for their next loan. Don’t let that be you!
Communicate Your Value
As you engage potential borrowers, you should create your value propositions and “Why we are your best choice for a loan”. Your company can provide unique services. Make sure you communicate your uniqueness effectively.
Build Trusted Relationships
To create effective relationships with your loan prospects, you should go through the Know, Like and Trust process. Provide educational information that proves you understand their situation and can make it easy and cost-effective to secure a home loan from you.
Say what you do and do what you say. Work to delight your prospects and customers with processes and personal interactions that keep them informed at all times and eliminate/reduce surprises. A happy customer will refer you to others which are the best leads.
More Loans More Quickly
Put in place people, processes and tools that streamline your end-to-end loan process. Your goal is to quickly go that Cold Prospects and turn them into Raving Fans while engaging and energizing your employees.
Using the 5 Mortgage Business Growth Levers you can continue your growth momentum from 2020 to 2021 and beyond. Now is the time to put these levers into practice, and enhance your software systems, technology, and tools to automate and accelerate your successful business outcomes. The Unify team can help you identify which of the growth levers would have the greatest effect on your business and how to implement the right software tools using a business growth platform.