by Unify CRM | Nov 21, 2019 | CRM, Marketing
(written by guest author Kruiz Cathersides) It has never been harder to have an impact as a lender on potential customers. People are being bombarded with Facebook advertisements, emails, calls, and mailers. It’s relentless and continues to get worse every day....
by Zachary McLain | Oct 1, 2018 | Marketing, Social Media
Social media is more important than ever when it comes to attracting business. It doesn’t matter if you’re a fast food chain or a mortgage company – you can tap into a huge market of social media users and connect with your existing customers. However, social media...
by Zachary McLain | Aug 30, 2018 | Marketing, Mortgage Tips
Most of your clients will forget your name eventually, even if you successfully closed their loan. That’s why it’s essential to stay in touch with your contacts. Phone calls, postcards, flyers, and even simple emails will remind them of you, so the next time someone...
by Amy Lauria | Jun 15, 2018 | Marketing
As a mortgage lender, your goal is to determine the best loan program for your client and to close the deal. You also know that while you must be there for your existing clients and give them what they need, you also need a steady flow of new and repeat customers to...
by Amy Lauria | Feb 26, 2018 | Marketing
The experience you provide a first time buyer can create a lifetime relationship, and a lifetime of referrals. These can often be a lot of work, and can be strenuous, but the long term benefits are worth the hard work up front. We are all busy, including your clients,...
by Amy Lauria | Jan 15, 2018 | Email Miscommunication, Marketing
If at first you don’t succeed…try something different. Doing the same thing over and over again leads to a repetitive cycle of defeat. Your business is based on results, driven by improving your referrals, guiding borrowers through difficult and exciting times...
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