New Releases

October 2021

Floify Integrates with Unify to Optimize Mortgage Loan Originators’ Sales and Marketing Processes – 10/01/21

Intelligent data syncing between POS and CRM unlocks new possibilities to increase conversions using automation while minimizing loan originator effort.

Floify, the leading developer of point-of-sale (POS) technology for the mortgage industry, announced its integration with Unify, a customer relationship management (CRM) and marketing automation software built for mortgage professionals. The integration streamlines data flow between the POS and CRM systems, enabling automatic contact creation, which can include borrower, co-borrower and referral source details. The combined solution empowers loan originators to effortlessly deploy Unify’s marketing resources to prospects and in-process loan applicants for higher application conversion and loan pull-through rates.

“Combining all the features a loan originator needs to grow loan volume into the Unify Business Growth Platform keeps all marketing efforts and business activities in one place. There’s no need to invest in different platforms to conduct business,” said Scott Lidberg, CEO and Founder of Unify. “Integrating with POS systems, like Floify, gives our users yet another tool to help them build more business and close more loans.”

The new integration enables loan originators who use Floify to automate their mortgage process and Unify to manage their customer database, to seamlessly access select loan details from either platform, eliminating the need to work between multiple software applications. Designed to eliminate errors from customer databases, Floify and Unify ensure that no contact goes unrecorded. New leads are automatically added to Unify from Floify loan flows and online 1003 applications.

“In today’s fast-moving mortgage industry, loan originators want the speed and convenience of a mortgage automation system like Floify integrated with a robust mortgage CRM like Unify,” said Dave Sims, CEO of Floify. “Our partnership with Unify has allowed us to combine these critically important platforms in a way that has resulted in a comprehensive and seamless experience for mortgage professionals.”

August 2021

Unify by Propertybase Joins Lone Wolf!

We’re excited to share that Propertybase and its family of brands BoldLeads, BoldMortgage and Unify, has been acquired by Lone Wolf Technologies, the top real estate tech provider in North America.

Together, we’re uniting the world’s best tech and building the ultimate platform for real estate agents and brokers.

Here’s Vance Loiselle on the big news:

“Joining forces with Lone Wolf is an exciting milestone for Propertybase and its customers. Combining the power of Propertybase’s innovative website, CRM, and marketing solutions with the unequaled capabilities of Lone Wolf’s offerings will further allow real estate professionals to thrive using technology in a rapidly evolving industry.”

What does this mean for you?

Right now, it’s business as usual for our customers! Continue to use the same channels for support and billing. We’re excited to share more in the next few months as we bring our companies and products closer together.

In the meantime, here’s some more info about our new team at Lone Wolf.

About Lone Wolf

The industry leader in real estate tech, Lone Wolf serves over 1.5 million real estate professionals, 20,000 offices, and 1,000 MLSs and associations in the US and Canada.

Lone Wolf’s transaction technology powers the national transaction management member benefits in both the U.S. and Canada, with Lone Wolf Transactions (zipForm Edition) and CREA WEBForms® powered by Lone Wolf Transactions (TransactionDesk Edition). Lone Wolf is also known for the gold standard in real estate back office and accounting, Back Office, as well as the groundbreaking solutions Insights, Recruit, and Cloud CMA. New additions to the company include LionDesk, HomeSpotter, and the leader in data analytics for brokers, Terradatum.

With their cloud solutions for agents, brokers, franchises, MLSs and associations, Lone Wolf gives agents and brokers everything they need to amaze clients, build their business, and improve profits—in one place.

Best of the best.

Lone Wolf and Propertybase share the same mission: Simplify real estate. And as leading providers of real estate tech, we also share many of the same customers. And our customers have long wanted—and needed—our solutions to connect and work together.

With this acquisition, we’re happy to oblige.

Here’s Jimmy Kelly, Lone Wolf CEO, on why Propertybase and Lone Wolf have come together:

“Lone Wolf and Propertybase have been on parallel tracks for years. We thought it was time our paths crossed. Propertybase is known for its incredible CRM and real estate websites, while Lone Wolf has long led the industry in transaction and back-office management. Our customers want—and need—these essential solutions to work together, so they can run their entire business in one place. This acquisition brings our leading products together and puts our combined team in position to build the ultimate unified technology platform for the real estate world.”

It’s all about bringing the best and most-used solutions in real estate together, so we can give agents and brokers all the critical components they need in an increasingly complex and competitive marketplace. 

The ultimate real estate platform.

We’re looking forward to working with Lone Wolf and connecting our solutions. Combined, we’re building the ultimate unified platform for real estate, which will go a long way to simplifying real estate for you and the people you proudly serve.

We can’t wait to get started. Stay tuned for more coming soon.

November 2020

SimpleNexus Integration – November 9th, 2020

Unify and SimpleNexus has introduced an industry-leading integration to streamline the mortgage loan application and application abandonment processes. The two-way integration of the SimpleNexus Digital Mortgage Platform and Unify Business Growth Platform™ increases loan application efficiency and creates more loan applications by reducing the number of application abandonments.

Learn more about this exciting new integration and watch the overview video here —>



Rainmaker Goes Mobile – November 2nd, 2020

The highly effective Rainmaker Sales System, that is a core component of the Unify Business Growth Platform, is now available in the Unify Mobile App! Using Rainmaker Mobile, Loan Originators have the ability to drive new loans quickly through their sales pipeline anywhere at any time. Easily manage all your prospect contact details, loan process information and relationship management with Partners and Clients from the palm of your hand.

Watch Rainmaker Mobile video overview here and sign up for training.



October 2020

Workflows – October 26, 2020

Workflows is a state-of-the-art tool linking triggers such as loan information from your LOS, new leads imported, and Opportunity Alerts with automated actions like sending an email or a text to a team member. Workflows is mainly used for internal staff and partner workflows and communications. Workflows connects to your Marketing Campaign Library as well.

The Workflows feature will appear in the Unify left hand navigation column on Monday 10/26. But before you use the Workflows feature, make sure to discuss the use of the Workflow features with your Unify Company Admin prior to implementing any Workflows.

Watch Workflows in action by clicking on the Workflows screen image

Watch Workflows in action by clicking on the Workflows screen image


Getting trained on Workflows will be key to your success.
Please register here for a Live Training session




September 2020

Enhancement to Campaign Management – September 3, 2020

Unify released an enhancement to Campaign Management that makes it easier to add contacts and leads to a campaign. Now you can select a marketing campaign first and then select your contacts or leads. When you select a campaign in the Campaigns Library, you will now see two new buttons to the left side of the page, SELECT CONTACTS FOR THIS CAMPAIGN and SELECT LEADS FOR THIS CAMPAIGN. These buttons allow you to jump to the Contacts or Leads list and then go back directly to the Campaign you selected.

The Video of how to use this enhancement is here



June 2020

Enhanced User Interface

The Unify team has released a visually enhanced user interface that makes each Unify CRM page easier to navigate and use. When you login into you will see this new look, as well as the addition of help text, throughout Unify. Note that the menu items, content, and functions of each page have not changed. So no new training is necessary.

To make sure the new user interface works well in your web browser, you need to clear your browser’s cache. We have created a PDF quick instruction sheet on how to clear the cache in your Chrome, Firefox or Edge browser.

March 2020

Delete Campaign Events

Unify CRM company managers now have the ability to delete campaign events from existing marketing campaigns via Campaign Creator. This feature allow’s company managers to delete an event by selecting the delete button on the right hand side of each event. This will delete all marketing collateral associated with that campaign event including email, images, etc

Please make a note this is not reversible and make sure you are deleting the correct event.

Text Messaging v2

We have made a number of enhancements to the Text Messaging Feature to make it more robust. These enhancements include:

1. My Messaging Inbox – You will find this in the left-hand navigation in the “Marketing” section. This will provide you with a list of all replies so that you can easily view and manage them.

2. First Name Token
– By default, a first name toke will appear in all new text messages. This will allow the first name of the contact to be populated automatically. If you do not want the first name in the message, just delete the token.

3. In Process Communications – When an email is generated for an IPC a text will automatically be sent to the borrowers that have opted in for text messages. The content of the text message will be the subject line of the email. There will also be a link to the entire email so that they can easily view it in their phone. If you do not want to participate in IPC’s sent via text, you may opt out of this in the IPC section of your User Preferences.

4. Text Message “Opt in” Management

  • Company Managers may upload lists of Contacts that have “opted in” using other methods than the invitation email.
  • If a Contact Opts out by texting STOP, the list upload will not override that. The only way for them to opt back in is via the invitation email.
  • New Contacts will not be created from this upload.

5. View Opt Ins – Users will be able to view the list of individuals that have opted in to receive text messages in a tab located in the “My Messaging Inbox.”

6. Opt In Search – Users can search for Contacts that have opted in to receive text messages in Contact and Leads. This will allow them to target a text message only to contacts that have opted in. An example of this might be All Realtors that have opted in.

7. NMLS Number – The NMLS number of the loan originator is being added automatically to the text message.

February 2020

Email Hygiene

There is a new tab on email analytics screen that will allow Users to see what contacts in their account which have bad email addresses, resulting in emails not being sent to these individuals. The user is now able to edit the email addresses right from this page. The contact’s phone numbers are provided for convenience.

This feature provides visibility into emails that need to be updated but also serves to improve the sending reputation of the system.


Unify Connect

We have just released a mobile app for Borrowers called “Unify Connect.” With this app, your Borrowers can:

    • Receive loan status updates
    • View the current status of their loan
    • View key contacts information (email & phone number that are involved with their loan such as: realtor, loan officer, appraiser) thus allowing them to tap to call, email or text the contact all from the mobile app.
    • View current and/or past loan details such as payment breakdown, type of loan, amount, etc
    • Use the built in mortgage calculator for purchase and refinance mortgages

For more information, view the video here.

January 2020

Mortgage Inquiry Alerts Regional Manager View

A new feature has been added that allows Regional Managers to view all Mortgage Inquiry Alerts that have occurred in their region. They have the ability to select date ranges and can filter by individual Branches or Users. This will give them more visibility into this valuable program and allow them to better work with loan originators to maximize results.

Email Social Sharing

You may now share emails from the Campaign Library using the “Share” button below the email preview. Clicking the button will take you to the Social Media screens where you can view and edit the content before posting.

December 2019

Text Messaging

Text Messaging is now available within Unify. This feature allows Users to send one-t-one or one-to-many text messages directly from Unify to any contact that has opted in to receive text messaging. An “Opt In” email is available in the Campaign Library. You can search for it by using the keyword “Text Message.”

Text messaging is an optional feature that is available on a company wide basis. If text messaging is not available to you, please discuss with your company managers. To view a video of this feature, please click here.

Marketing Audit Key Word Search

You can now search the various Marketing Audit screens for key words. The key word must be part of the content name or subject line.

User Preferences Screens

A User Preferences screen has been added in the “My Account” section. All User Preferences are now located on this screen. And include Outlook 365 sync, system contact preferences, rate differentials, and text messaging set-up.

Additional Contact Email Addresses

This feature has been updated. Unify now checks all email addresses in a Contact’s Detail Screen before adding realtor to the Contact Database. This will reduce the number of duplicate contacts that result from Realtors using multiple email addresses.

November 2019

Search by Zip Code and Phone Number

The ability to search by zip code or by phone number has been added to the Contact Management screen.

Mortgage Inquiry Alerts – Send to Lead Tracker

Now you have the ability to easily create a new Lead Tracker lead by checking a Contact and clicking the “ADD TO LEAD TRACKER” button.

Additional Email Addresses

Places for two additional email addresses have been added for the primary contact in the Contact Details screen. This will help eliminate the creation of duplicate Realtor Partners who have multiple email addresses.

Marketing will only be sent to the primary email address.

October 2019

Lead Tracker & Timeline

You now have the ability to create multiple Lead Tracker leads for the same contact. This is especially useful when working with investors who may have multiple loans or applications in process at the same time.

You can also access all Lead Tracker leads for an individual contact within the Timeline feature in the Contact Details screen. A link is available inside the bubble that quickly takes you to the Lead Tracker Details screen.

Mortgage Inquiry Alerts Opt Out

Loan Originators who are taking advantage of the Mortgage Inquiry Alerts service now have the ability to opt individual contacts out of the program. Simply navigate to their contact details and check the box next to “Inquiry Alerts” in the Marketing Opt out area at the bottom of the screen.

September 2019

Rate Sheets

Rate Sheets have been added as a feature in the Open House area of the campaign library. Simply select your programs, add your estimated closing costs, an input your interest rates. All APP’s are calculated for you. Rate Sheets can be downloaded as a PDF or emailed through the Start Marketing Campaigns feature.

Merge Contacts with Different SSN

Contacts where the Social Security Numbers do not match, or where one contact has one and the other does not, may now be merged after acknowledging the warning. Please visit the De-Duplicate screen in Contacts to use.

Saving Marketing Collateral as Favorites

Now you can save your favorite marketing pieces in a Favorites folder. When you find a marketing piece you would like to use often, simply check mark it as a Favorite and access it directly from the Campaigns Library. View or Download User Guide

Outlook Email Sync

Outlook emails can now be synced automatically from your Outlook 365 account directly into Unify. View your important communications easily from one place. This feature includes search functionality. View or Download User Guide

Time Line

The “Tracker” screen in “Contact Details” is now called “Timeline.” Along with this change we have added new content, including Outlook 365 emails, “Dashboard Alerts,” and “Logged Responses.” You can filter by event type using the icons at the top and use the handy search feature to find specific messages. View or Download User Guide

August 2019

Same Day Email Send

You can now send up to up to 20,000 emails the same day by selecting today’s date in the calendar during the campaign creation process. These emails are processed in batches and sent out at three times: late morning, mid-afternoon and early evening.

Emailable Flyers

Flyers can now be sent out by emails. Simply select your contacts and then “Start Marketing Campaigns.” You can select the “Flyer” you want to send, name your campaign, and create your own subject line. The email even includes a link to download the PDF.

Emailable Open House Flyers

Open House Flyers can now be sent out by emails. Simply select your contacts and then “Start Marketing Campaigns.” You can select the “Flyer” you want to send, name your campaign, and create your own subject line. The email even includes a link to download the PDF.

May 2019

Unify now offers single-property websites.

Single Property Websites Generate Leads While Providing Value To Your Real Estate Agents

  1. Provide an exclusive environment for your realtors
  2. Easy to share and promote – Facebook, Twitter, & LinkedIn
  3. Lead Capture
  4. Automatically Created

They’re easy to build, and you can make lead capture forms which fully integrate with the CRM. With these, you’ll get business when the house sells, and you’ll build relationships with your referral partners. On top of that, you’ll generate leads from the potential buyers. You can share your single property websites on Social Media as well.

If you help an agent sell a house, they’ll likely become your referral partner for life. Being a loan officer requires long-term relationships with your business partners, and single property websites can help you build those.

Expanded photo options for Open House Flyers

You can now import and arrange up to 6 photos.

April 2019

The First True Mobile CRM for the Mortgage Industry.

Unify is pleased to announce the first complete Mobile CRM designed specifically for the mortgage industry. Developed for both Android and IOS platforms, loan originators can now leverage the full power of Unify CRM, wherever they may be.

Now, the most robust CRM in the industry fits easily in the palm of your hand. With the Unify mobile app, you can add and view contacts, manage leads, set and receive reminders, view loan details, start marketing campaigns, create flyers, record and send videos, and much, much more. Everything you need to manage customer relationships can now fit in your pocket. Don’t be held back by outdated software.

IPC Communications Additional Audiences

Now you can include up to 4 additional individuals to receive copies of IPC communications.
This is accomplished by adding the additional email addresses in your Marketing Partner’s Profile page.

This is a great way to include more of your partner’s team members in the mortgage experience and to help foster a lasting relationship.

Please also use this opportunity to ask for and enter the MLS Board that your Partner belongs to as well as their MLS Membership Number. This will allow you to create and distribute the Single Property Websites that are now available in the Open House Flyer feature.

December 2018

Mortgage Inquiry Alerts Feature Enhancement

We are pleased to announce a new feature associated with our Mortgage Inquiry Alerts Program. Now, along with the “Alerts,” we provide you with additional valuable information about your “Contact” giving you with more insights about them before you call.

To view this information, just click on the “Alert Type” in your Mortgage Inquiry Alerts Dashboard.