Successful loan officers are driven, entrepreneurial people whose income often depends on their own actions. It stands to reason they would have ideas of their own and opinions on how to best bring in the business. But even if a loan officer comes with a marketing degree and experience, no one loan officer is qualified to decide on the message and approach for an entire company and its service area.
Originators that market in their own way often times can shape the perception of your entire brand. Those decisions belong at the corporate level where consistency, uniformity and quality can be established and monitored. You’ve invested heavily in your brand. You deserve more than your logo slapped on a piece that looks just like everyone else. You deserve your look, your style, and your message. To learn more about Unify’s mortgage brand management software, please contact us today.
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