The expert blog for busy mortgage leaders.

Learn how to generate more leads, nurture better relationships, close more loans, leverage technology to grow your business, and much more in this blog for busy mortgage professionals.

Using Your CRM to Develop Remarketing Campaigns

Using Your CRM to Develop Remarketing Campaigns

(written by guest author Kruiz Cathersides)   It has never been harder to have an impact as a lender on potential customers. People are being bombarded with Facebook advertisements, emails, calls, and mailers. It’s relentless and continues to get worse every day....

read more
What Are Mortgage Rates?

What Are Mortgage Rates?

You’ve probably heard the term “mortgage rates” before. News articles and advertisements love to talk about rates, rates, rates! But what exactly are they, and what do they mean for the average homebuyer? Before we talk about mortgage rates, let’s talk about what a...

read more
Reaching Out To Repeat Homebuyers

Reaching Out To Repeat Homebuyers

Repeat buyers account for over half of all home purchases. They’re usually upsizing after having kids, downsizing after the kids have left the nest, or moving to a more preferred area. Either way, they’ve been through the homebuying and moving process before and don’t...

read more
Data Security and SOC 2 Certification

Data Security and SOC 2 Certification

Security is more important than ever in a digital age. With all the news headlines of data breaches and privacy controversies, there’s no wonder that people are concerned about the safety of their personal data.   Your CRM vendor handles not only your data, but...

read more

Using Your CRM to Develop Remarketing Campaigns

(written by guest author Kruiz Cathersides)...

Don’t Blind Yourself When Choosing New Software

Adoption is Essential!   Whatever software...

What Are Mortgage Rates?

You’ve probably heard the term “mortgage rates”...